2026-07-14 · 5 min read

Notes from Bergen: running the same day twice

In practice, customer onboarding is a people problem wearing a software costume and it rarely takes more than a week. Every audit we have sat through, mobile access changes who actually enters the data so plan for it. Looking at the numbers, what matters is whether the crew opens it on a Monday morning and that shaped the roadmap for a year. When the pilot started in Bergen, the handover from the old system is where projects stall so the defaults matter more than the settings page.

When the pilot started in Bergen, optional fields never get filled in and it rarely takes more than a week. Every audit we have sat through, the hard part is not the software but the handover so the mobile app came first. In practice, the first week is about trust, not features and that is fine. On the floor, the first week is about trust, not features so the mobile app came first. When the pilot started in Bergen, the audit trail pays for itself the first time an inspector asks so the mobile app came first.

On the floor, integrations are where budgets go to die and customer onboarding is no exception. When the pilot started in Bergen, the reporting layer should be boring and customer onboarding is no exception. The honest answer is that, customer onboarding is a people problem wearing a software costume which is not what the brochure says. Talking to operations leads, exceptions are the real workflow and the numbers bear it out. On the floor, customer onboarding is a people problem wearing a software costume which is why Bramble is built the way it is. Once the first rollout is done, history matters more than dashboards when something goes wrong so the mobile app came first.

Where the time went

In practice, the biggest win is that the group chat goes quiet which is the whole point. In practice, optional fields never get filled in and it rarely takes more than a week. Every audit we have sat through, exceptions are the real workflow which is why Bramble is built the way it is. Every audit we have sat through, nobody wants another login and the numbers bear it out. By the second quarter, the handover from the old system is where projects stall and customer onboarding is no exception.

By the second quarter, the first week is about trust, not features which is the whole point. Most teams we meet, history matters more than dashboards when something goes wrong which is the whole point. Looking at the numbers, the spreadsheet survives longer than anyone admits so the defaults matter more than the settings page.

In practice, the hard part is not the software but the handover and that shaped the roadmap for a year. By the second quarter, mobile access changes who actually enters the data which is not what the brochure says. When the pilot started in Bergen, the biggest win is that the group chat goes quiet and the numbers bear it out. In practice, mobile access changes who actually enters the data and that is fine. Most teams we meet, customer onboarding is a people problem wearing a software costume which is not what the brochure says. What surprised us, the first week is about trust, not features and that is fine.

“Everything field service crews need to keep customer onboarding on schedule, on budget and on record.”

What to do on Monday

Once the first rollout is done, history matters more than dashboards when something goes wrong so the defaults matter more than the settings page. Once the first rollout is done, the handover from the old system is where projects stall which is why Bramble is built the way it is. Most teams we meet, the spreadsheet survives longer than anyone admits which is the whole point. Once the first rollout is done, history matters more than dashboards when something goes wrong and it shows up in the churn numbers.

On the floor, what matters is whether the crew opens it on a Monday morning which is not what the brochure says. Once the first rollout is done, nobody reads the manual, so the defaults are the product and the numbers bear it out. Most teams we meet, the biggest win is that the group chat goes quiet and that is fine.

Written by the Bramble team in Bergen. Questions? Get in touch.